While Andy Warhol is known for creating icons, it is Raymond Loewy who built monuments. At once an engineer and a visionary, this master of streamlined design integrated movement into his designs in what would become a characteristic American way. Indeed, his drawings of the Coca-Cola truck, the Greyhound bus, the package of Lucky Strike cigarettes, the Studebacker automobile, and the bullet-nose train molded our vision of 20th century American iconography. Illustrated with photographs of Loewy's most notable designs, this memoir pays a tribute to a man who shaped the image of an entire nation with his pencil strokes.

ISBN: 9782843237744

6.0 x 8.5"

80 Pages | 60 Images

Hardcover